Comments on: Who’s Buyin? https://mothersofbrothers.com/whos-buyin/ All about life with boys...and life in general Sat, 21 Dec 2019 17:09:13 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kat https://mothersofbrothers.com/whos-buyin/comment-page-1/#comment-5714 Kat Tue, 12 Jan 2010 19:28:39 +0000 http://mothersofbrothers.com/?p=1479#comment-5714 Great post (minus the hissy fit comment). I run an ad agency that specializes in marketing to moms and I am amazed at how clueless many companies are about the buying power of women. Women dominate every category, including electronics, automotive, and technology. Want to know the secret why more companies don't connect well with this powerhouse consumer? Only 3% of advertising creative directors are women. I am part of that miniscule 3% and working to raise that embarrassing figure, along with awareness of American women as the most powerful buying force in the world. Great post (minus the hissy fit comment). I run an ad agency that specializes in marketing to moms and I am amazed at how clueless many companies are about the buying power of women. Women dominate every category, including electronics, automotive, and technology. Want to know the secret why more companies don’t connect well with this powerhouse consumer? Only 3% of advertising creative directors are women. I am part of that miniscule 3% and working to raise that embarrassing figure, along with awareness of American women as the most powerful buying force in the world.

]]> By: Elizabeth https://mothersofbrothers.com/whos-buyin/comment-page-1/#comment-5712 Elizabeth Tue, 12 Jan 2010 15:13:07 +0000 http://mothersofbrothers.com/?p=1479#comment-5712 Bill and I must be on the same wavelength, because I ALMOST sent you the same article! So, as a consolation, I'm sending another article that I think you should do a post on at some point; I'd love to hear your thoughts on this one: http://www.nytimes.com/2010/01/10/magazine/10FOB-medium-t.html?scp=1&sq=wahm&st=cse Bill and I must be on the same wavelength, because I ALMOST sent you the same article! So, as a consolation, I’m sending another article that I think you should do a post on at some point; I’d love to hear your thoughts on this one:

http://www.nytimes.com/2010/01/10/magazine/10FOB-medium-t.html?scp=1&sq=wahm&st=cse

]]> By: jennifer https://mothersofbrothers.com/whos-buyin/comment-page-1/#comment-5711 jennifer Tue, 12 Jan 2010 14:53:48 +0000 http://mothersofbrothers.com/?p=1479#comment-5711 Excellent spin! Especially the golf clubs pitch. Have you considered a career in marketing? Excellent spin! Especially the golf clubs pitch. Have you considered a career in marketing?

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